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I'm a product manager — kind of.

My role is a hybrid. Part product. Part commercial. Part SEO. Part content. Far from a traditional product setup, which means there are gaps.

Those gaps are pushing me to learn what I'm missing — user stories, road mapping, interviews, and stakeholder communication.

At the same time, I'm learning how to use AI and automation to close those gaps faster. Competitor research. Drafting one-pagers. Analyzing meeting notes. Getting this work done in minutes instead of hours.

I'm a builder too — using AI to build web apps, websites, features, and prototypes.

I think in business outcomes: traffic, conversions, and revenue. I don't want to just ship features. I want to move numbers.

I've been building for 17 years. Still learning every day.