Matt Geer

One of the highest leverage tasks you can do for your ecom business is send emails. Emails build rapport and make sales better than any other marketing channel. But how frustrating is it to sit down to write your email, only to stare at the blinking cursor for hours because you…

Last year, I helped a local business selling custom ball markers, head covers, and other accessories for golfers. I built out a couple easy wins — a cart abandonment and browser abandonment sequence to help them recover some lost revenue. While chatting with the owner, I mentioned one thing we could…

Running an ecommerce business is a full time gig. You’re packaging orders. Running ads. Trying to get the word out about your product. You don’t have time to add email marketing to your to-do list. Why is email marketing so important to ecommerce businesses anyway? When done well, email marketing produces…