Issue #4: My Automation Workflow, Explained
I get asked about my automation setup a lot. This week I'm walking through the whole thing — what it is, why I built it, and what I'd change.
TL;DR
My automation stack is simpler than you'd think. Make + a few AI tools + a clean folder structure. I'll walk through each piece and why it's there.
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Why I built this instead of buying something
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The best system is the one you'll actually maintain. Fancy doesn't mean better.
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The actual stack
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- Make (formerly Integromat) — the backbone. Everything connects through here.
- Claude API — for anything that needs real writing or synthesis.
- Airtable — my content calendar and task tracker.
- Google Drive — where final outputs land, organized by date.
The part most people skip
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What's next
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See you next week.
— Matt